Svalbarði Polar Iceberg Water:
Taste the Arctic
To Save the Arctic
THE ARCTIC HAS NO TIME TO LOSE
Our Svalbard home is warming twice as fast as the rest of the world. The glaciers that cover 60% of Svalbard normally calve 5 billion cubic metres per year of icebergs into the sea, which winter snowfall then used to regularly restore. But with global warming the calving is speeding up and exceeding the rate of replenishment. Meanwhile, 35% of the North Pole ice cap that historically has come down to Svalbard in the winter has melted. Threatening the "world's air conditioner" needed to prevent further warming. Scientists have found a linear relationship between CO2 emissions and loss of the ice cap as reported here: Observed Arctic sea-ice loss directly follows anthropogenic CO2 emission
SVALBARði BEYOND CARBON NEUTRAL
That is where Svalbarði turns the problem into part of the solution. A portion of the revenue from every bottle sold supports greenhouse gas (GHG) reducing projects for which we receive Carbon Neutral certification from Natural Capital Partners after the completion of an annual carbon audit. But then we go beyond to finance further projects such that we are carbon negative to the point of saving 100kg of the North Pole ice cap for each bottle sold. Ice in Svalbard's fjords that was about to melt and cause sea level rise instead helps save the North Pole. And by providing improved water supply infrastructure in Sub-Saharan Africa, these projects improve lives as they fight global warming.
HOW DOES EACH BOTTLE SAVE 100 KG OF ARCTIC ICE?
Scientists in the study linked to above discovered each tonne of CO2 emitted is connected to "a sustained loss of 3 ± 0.3 square meters of September sea-ice". September being the annual minimum extent of the arctic ice cap. The US National Snow and Ice Data Center gives 2 to 3 metres as the average thickness of arctic ice. We assume the low end of 2 metres to ensure we do not under-fund our projects. Each square metre of the ice surface thus contains about 1838 kg, as there are 919 kg of ice in 1 cubic metre. And the ice lost by one tonne of emissions is triple that at 5514 kg. Each bottle of Svalbarði therefore sets aside enough revenue to stop 1,8% of a tonne of emissions, i.e., the ratio of of 100 kg of the 5514 kg total. This is over and above the emissions reduction required to get to Carbon Neutral certification.