The product is as unique as the story of its conception: in 2013, Norwegian-American Jamal Qureshi collected meltwater as a gift for his wife while travelling in the Norwegian island territory of Svalbard – one of Europe’s last great wildernesses. The pure water would make for a delicious cup of tea, he thought. Four years later, and the whimsical, selfless thought transformed into an epicurean product, which is redefining the very notion of pure drinking water.

Mr. Qureshi chartered an arctic expedition vessel - the Ulla Rinman - and sought out the purest of icebergs in Kongsfjorden, just 1000km from the North Pole at 79° north. As fresh as the day it fell as snow up to 4000 years previously, 10 tonnes of ice were gathered by the Svalbarði crew. The ice was then gently melted in a specially constructed machine and bottled, capturing the best drinking water in its cleanest form. In order to retain the water’s natural composition and premium taste, no chemistry-altering filters are used, only micron filters and UV light to adhere to international standards. Each expedition can yield up to 13000 bottles of pure drinking water; each batch is therefore a limited edition. The product can be shipped around the world on a carbon-negative basis.