Svalbarði is at the forefront of creating a new "luxury water" segment. Very few bottled waters have attempted to sell their main products at prices of $100 or more per litre (speaking in terms of typical retail prices). While there are a few brands in the space - primarily Filico Jewelry Water and Bling H2O - they have been primarily focused on a design-focused appeal to a narrow customer base. The luxury water market is nascent at best.
In a big picture sense, luxury water stands at the intersection of the kr 2,5 trillion bottled water and kr 650 billion luxury beverage segments. While we know of no market studies for luxury waters, we have conducted our own bottom-up analysis of what the eventual market size could be. Making assumptions on potential sales to restaurants, hotels, first class airline cabins, clubs, and e-commerce, we estimate the global Total Available Market (TAM) for all brands could grow to kr 50 billion annually.
[VENN DIAGRAM] [SMALL/LARGE/TOTAL BY SECTOR CHART]
In order to create a market of this size, brands are needed that can tap into new consumer desires for beverages that are sophisticated, healthy, eco-conscious, and unique dining experiences. Consumers are showing all of those desires in the growth trends of:
Svalbarði enters at a time where numerous supportive trends are underway to benefit from.
Need to discuss model assumptions on how got the TAM ???????????????????
Svalbarði exists at the intersection of numerous growth markets. Bottled water, luxury dining experiences, luxury beverages (wine, spirits, etc.), and non-alcoholic beverages.
in many ways creating a new market segment, luxury water. Very few bottled waters have attempted to sell their main products at prices of $100 or more per litre (speaking in terms of typical retail prices). While a few competitors exist, the luxury water segment is nascent at best. It stands at the intersection of bottled water, luxury goods, fine dining experiences, luxury beverages (wine, spirits, etc.), and non-alcoholic beverages. All growth sectors. The consumer sentiments driving those markets create an openness to new beverage concepts that provide sophistication, health, and unique dining experiences.
Long-term rise of fine waters
List of stats for each of these growth market segments???
While we know of no market studies that exist for luxury water, one way to view it is that it stands at the intersection of the kr 2,5 trillion bottled water and kr 650 billion premium beverages segments.