Svalbarði - Join our journey

GOAL: kr 3mn

(approx € 310k / $ 350k)

SO FAR: kr 2,4mn (80%), 250 investors

00Days Left

Equity offered (goal/max):   7,7% / 20%

Equity type:   Ordinary or B class depending on investment size

New shares offered (goal/max):   16.667 / 50.000

Price per share:   kr 180 (approx € 19 / $ 21)

Minimum investment:   10 shares - kr 1.800 (approx € 187 / $ 210)

Pre-money valuation:   kr 36mn (approx € 3,7mn / $ 4,2mn)

  • Just a few bullet points
  • About the company
  • To lead into the real meat
  • Below in the accordion

SEPARATELY: IS IT POSSIBLE TO LOCK DOWN EVERYTHING BUT THE OVERVIEW BELOW? IS IT POSSIBLE TO HAVE LITTLE NUMBER ALERT THINGS WHEN THERE IS NEW INFO IN ANY ACCORDION?

What is Svalbarði?

Svalbarði Polar Iceberg Water is the first truly rounded luxury water brand. We are:


Svalbarði Polar Iceberg Water is the world's northernmost bottled water. The source is melted icebergs freshly calved into the fjords around the Svalbard islands at 79° north, a mere 1000 kilometres from the North Pole. The source ice can be up to 4000 years old and requires no chemical treatment. It has the fresh taste of snow in air that fell before modern pollution. Beautifully packaged and suitable for display, Svalbarði is a gift in its own right, designed to enhance any environment. The bottle has won numerous international design and taste awards and stands on par with and distinct from other premium beverages.

  • Furthest: The world's northernmost bottled water from 78° north, a mere 1000 kilometres from the North Pole.
  • Rare: One of only a few waters sourced from pure icebergs gathered from the sea just before they would otherwise melt and be lost forever.
  • On an environmental mission to save our endangered warming arctic home using local resources.

  • Stunningly bottled and packaged, having won 8 [??? confirm exact number ???] international design prizes.

Our Story

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The Team

Jamal Qureshi

CEO & Founder

LinkedIn

Born in Colorado, Jamal has lived a peripatetic life between the USA, Northern Europe, and the Middle East. He had 15 years experience in international market analysis before the Arctic's rock and ice got into his head and heart. His knowledge of different cultures has proven vital for a business with global suppliers and customers. Above all, Jamal is a creator and problem solver, having successfully put together a business no one has ever done before and which many said was impossible.

Terje Aunevik

Partner & Managing Director

LinkedIn

Originally from the north of Norway, Terje moved to Svalbard in 1998 where he helped found Pole Position Logistics, one of the top logistics firms in the Arctic. He heads the local business association and is a respected voice on Svalbard and arctic policy issues. Besides for strong relationships locally and with the Norwegian government in Oslo, he brings invaluable operational expertise. By which we mean, he can fix anything! He is also a dedicated family man who has given his kids a unique arctic upbringing.

Lasse Hansen

Partner & Arctic Logistics Expert

LinkedIn

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Steve Rowe

Marketing Advisor

Owner of Dry Residue Consulting

dryresidue.com

Originally from the UK, Steve has worked in the world of international fine waters for over a decade as a distributor, importer, and consultant. He is one of the founding members of the Fine Water Society and has been instrumental in building out Svalbarði's distribution network. He brings expertise in branding, marketing, distribution, technical development, and regulatory issues. He is based in Barcelona from where he is centrally positioned to reach our global customer and supplier networks.

Rob Hall

Bottle & Brand Designer

Owner of Studio h London

studioh.co.uk

Rob and Nicky Hall are the owners of Studio h, an award-winning boutique design firm in London. Rob led the design of Svalbarði's acclaimed bottle and brand elements. His attention to detail and brand character have been a critical factor in Svalbarði's success to date, and he will be the designer of our new small bottle.

Heïdi Sevestre

Environmental Advisor

Glaciologist & Public Climate Awareness Advocate

heidisevestre.com

Born in the French Alps, Heidi obtained her PhD in 2015 for her research on surging glaciers at the University Centre in Svalbard (UNIS). Besides Svalbard, Heidi has done fieldwork in the Himalayas, Greenland, and more recently the Larsen C ice shelf in Antarctica. She is also the host of the science documentary series “Extreme Earth” on TV France 5. She has been a friend of Svalbarði from the beginning and advises us on our arctic preservation strategy and initiatives.



List who is part time/consultant/on-call and who is permanent. Jamal, Chanthavone, Terje, Lasse, Steve, Studio h, Heidi, Pole Position team???, Carl (airport & Ulla), Ulla somehow generally???

Our Arctic Mission

Our mission is to help save the Arctic by turning the entire Svalbard archipelago into a carbon negative region. 


Svalbard and the Arctic are our home. They are also in serious danger. The Norwegian Meteorological Institute [??? confirm source ???] reports that Svalbard is warming faster than any other place on earth. 6 times faster [??? confirm pace ???] than the global average. While the world worries about hitting 2°C above long term averages, Svalbard is already 4° warmer [??? confirm precise number ???]. And we see it every day


rename to "environment", "environment and sustainability" or other such??? big picture slogan, big picture plan, current sustainability & enviro measures (carbon neutral certified, carbon negative, recycling of packaging, glass bottle, sustainable wood cap, others???), Svalbard environment fund support for recycling




Svalbard is one of Europe's last great wildernesses, inhabited by more polar bears than people. It is located at the edge of the the Arctic Ocean between 74° and 81° north latitude, 1000 kilometres from the North Pole. The archipelago is 60% covered by glaciers which naturally calve off 5 billion cubic metres of icebergs per year into the sea. It is also our home and a place witnessing some of the most drastic climate change in the world.With climate records going back over a century, Svalbard is one of the world's most important locations for global warming research. As glacier calving speeds up beyond replenishment levels, we turn the problem into a solution. To do this, we are not just Carbon Neutral certified, we go beyond by supporting CO2 reducing projects which save 100 kg of the arctic ice cap from melting for every bottle sold.


Our Market & Customers

Svalbarði is at the forefront of creating a new "luxury water" segment. Very few bottled waters have attempted to sell their main products at prices of $100 or more per litre (speaking in terms of typical retail prices).  While there are a few brands in the space - primarily Filico Jewelry Water and Bling H2O - they have been primarily focused on a design-focused appeal to a narrow customer base. The luxury water market is nascent at best.


In a big picture sense, luxury water stands at the intersection of the kr 2,5 trillion bottled water and kr 650 billion luxury beverage segments. While we know of no market studies for luxury waters, we have conducted our own bottom-up analysis of what the eventual market size could be. Making assumptions on potential sales to restaurants, hotels, first class airline cabins, clubs, and e-commerce, we estimate the global Total Available Market (TAM) for all brands could grow to kr 50 billion annually.


[VENN DIAGRAM] [SMALL/LARGE/TOTAL BY SECTOR CHART]










In order to create a market of this size, brands are needed that can tap into new consumer desires for beverages that are sophisticated, healthy, eco-conscious, and unique dining experiences. Consumers are showing all of those desires in the growth trends of:



Svalbarði enters at a time where numerous supportive trends are underway to benefit from.







Need to discuss model assumptions on how got the TAM ???????????????????






Svalbarði exists at the intersection of numerous growth markets. Bottled water, luxury dining experiences, luxury beverages (wine, spirits, etc.), and non-alcoholic beverages.


in many ways creating a new market segment, luxury water. Very few bottled waters have attempted to sell their main products at prices of $100 or more per litre (speaking in terms of typical retail prices). While a few competitors exist, the luxury water segment is nascent at best. It stands at the intersection of bottled water, luxury goods, fine dining experiences, luxury beverages (wine, spirits, etc.), and non-alcoholic beverages. All growth sectors. The consumer sentiments driving those markets create an openness to new beverage concepts that provide sophistication, health, and unique dining experiences.




Long-term rise of fine waters



List of stats for each of these growth market segments???



While we know of no market studies that exist for luxury water, one way to view it is that it stands at the intersection of the kr 2,5 trillion bottled water and kr 650 billion premium beverages segments.

Attempting to understand the market better, we have conducted our own bottom-up analysis of what the eventual market size could be. Making assumptions on potential sales to restaurants, hotels, first class airline cabins, clubs, and e-commerce, we estimate the global Total Available Market (TAM) to all brands could grow to kr 50 billion annually.






Market trends (growth of bottled water market, premiumization of bottled water growth, growth of luxury experiences as restaurant potential growth for us, growth of premium beverages, growth of non-alcoholic alternatives markets, etc.), growth of eco-conscious brands, low bottled water barriers to entry, but high super premium luxury products barriers to entry. Competitors

Business Model

asdfsadf

OLD "The Company" Description:

Rename section to "company" or something else???, The basic business model (wholesale, e-commerce with subscriptions, etc.), performance to date, forecasts, prior investment rounds, current investors/cap table, government support, outstanding debt, justify valuation, organization number, regulatory approvals???, assets???, very very different financial model from other bottled waters, competitors, SWOT, risks to us, some honest reality on our weaknesses, high barriers to entry for brands like ours even if low for bottled water generally, future raises where investors can get their returns at higher valuation. give number of bottles per month needed to break even (now, and with higher post-raise spend). Profit margins.

Accomplishments So Far

From the beginning, 

press, other brand awareness, prestigious local partners/shareholders, local Svalbard support (organizations and individuals), government support, prestige locations/total locations/distributors (with charts or calendar of growth), pre-raise contributors???, investment we've been able to raise to date, prizes

Why Invest in Svalbarði?

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Terms of The Offering

AMOUNT SEEKING (BETWEEN BOTH REWARDS AND EQUITY):

kr 3 million initial goal, kr 9 million maximum

(approximately € 310k - €940k / $ 350k - $ 1.060k)


ENTITY TO BE INVESTED IN:

Svalbardi AS

A Norwegian company headquartered in Svalbard with organization number 815 343 972


SHARE TYPES OFFERED:

Ordinary Shares - For investments of kr 54.000 or more (approximately € 5.600 / $ 6.400)

B Shares - For investments of less than kr 54.000. These rank equally with Ordinary Shares in every respect (including the right to participate in dividends and capital distributions), except that B Shares do not have any voting or pre-emption rights.


PRE-CAMPAIGN SHARES OUTSTANDING:

200.000 ordinary shares


NEW SHARES TO BE ISSUED (INITIAL GOAL/MAXIMUM):

16.667 / 50.000

This may occur in any combination of Ordinary and B Shares

Equivalent to 7.7% / 20% post-issuance equity


PRICE PER NEW SHARE:

kr 180 (approximately € 19 / $ 21)


MINIMUM INVESTMENT:

10 shares - kr 1.800 (approximately € 187 / $ 210)


PRE-MONEY VALUATION:

kr 36mn (approximately € 3,7mn / $ 4,2mn)

Perks for Investors

Perks - certificates

Planned Use of Funds Raised

Svalbarði has been funded to date by the founder's own funds and those of three angel investors [amounts???]. With that money we have successfully built the bottling and logistics system, designed and produced the packaging and first product, received global press coverage, built our foundational online presence, and built a distributor network on 4 continents.


However, we have had very constrained resources holding back our growth potential. The positive is that we have been able to learn a great deal about where we can achieve the maximum bang for the buck. Meaning we have a clear plan on how to spend the funds raised for maximum, focused effect. Should we raise the maximum target of kr 9 million (approximately € 935 thousand or $ 1 mn), we have a 24 month plan targeting clear profitability. Should we raise the minimum target of kr 3 million (approximately € 310 thousand or $ 350 thousand), we have a 12 month plan with more modest goals but which we also believe can bring us to at least break even at lower growth levels. For any amount raised in between, we will adjust the budget allocation as needed. The following is our plan under the kr 9 million scenario:

  • Digital marketing - kr 3,1 mn. To build e-commerce sales and raise our profile for commercial customers to find us. Content marketing, SEO, and social media marketing in particular. We also have an outstanding kr 350 thousand portion of a grant from Innovation Norway which will be released to us if we spend a similar amount before November of this year.
  • Traditional marketing - kr 1 mn. Get in front of customers regularly at trade shows. Retain the targeted services of local salespeople and influencers with hospitality sector contact networks. Responses to digital marketing have been and will be key to guiding where to target these efforts.
  • Create a small bottle - kr 1,3 mn. We have received many requests for this, with distributors and hospitality outlets telling us the form factor and lower entry price point will open up new selling channels. These funds will design the new bottle, produce the moulds, purchase the first round of bottles and packaging, and produce the first batch.
  • Working capital - kr 1,2 mn. A strong cash cushion allowing us to press the 2 year plan forward without liquidity issues. Money will be for production supplies, irregular accounting costs, minor equipment, and other items as needed.
  • Salaries - kr 2 mn. To cover all full time personnel for the duration of the 2 year plan.
  • Equipment & upgrades - kr 0,4 mn. Capital equipment for minor improvements to bottling room and warehouse, IT equipment, and other items as needed.

We also have an outstanding existing-shareholder convertible note in the amount of kr 400 thousand (principal) which we may elect to repay depending on the total amount of funds raised.

Discussion Forum

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Campaign Updates

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Return & Risk Potential

General risk disclosures like on funderbeam and other platforms

Talk more about how returns could be achieved. Be very cautious in wording. Minvino example?

Documents

pitch deck. see minvino fundedbyme docs - financial forecast, biz plan, valuation, investment memorandum.  Not sure if this whole section is even necessary frankly even info here is thorough. Perhaps besides for pitch deck just take all the info here on site and put it into a document for download???

see folkeinvest docs for local important docs.  For pitch deck, maybe in some kind of online slideshow instead of just download?

Need to see if any of this needs to be locked down.

Campaign Backers So Far, Join Us!

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